This is a really interesting article on the steps to take if you have a website or web page disappear from the Google search index.
Our friends at Phuse Media recently had an issue with a clients key landing page going missing. This insightful blog article lays out the steps the web team took to identify and fix the problem.
When choosing a CMS (Content Management System) for a business website, the go-to for many people is immediately WordPress. Which is understandable - it's familiar, and on the surface, reasonably user friendly. However, despite the positive factors that WordPress boasts, it is not a particularly good choice for a business site. The main problem with using WordPress as a "one size fits all" solution is that it is really only a blogging platform, and in real terms not really a true CMS. And whilst it may be a useful tool for writing blog posts, that probably won't be the key purpose of a business website.
One of the main problems with WordPress is how much it relies on plugins; and this is compounded by the vast variation in the quality of those available, and also the huge amount of outdated, unresponsive plugins available. The more plugins used on the site, the more bloated (and therefore slower) it becomes. Compounded by it's lack of a built-in caching facility, WordPress seems less and less viable for professional use.
So if not WordPress, or other similar opensource tools such as Joomla or Drupal, what is the ideal solution for efficient content management on a business site? Increasingly, the answer seem to come in the shape of the CurveTM CMS - a highly flexible website management and online marketing tool that is completely user friendly. All of Curve's functions can be managed via secure online administration, by simply logging in from any location.
Possibly one of Curve's most attractive features is just how easy and straightforward it is to master even the most advanced functions on the system. Within a couple of hours, one can use Curve with confidence and competence, and just in case, training is available, either on-site or remotely.
Within the interface, whole sections can be moved, deleted, or added to, using the innovative content block system. All kinds of content including text, images, media, or links can be easily added, positioned, and edited. Curve can also be given extra functionality as a powerful online marketing tool using a range of extensions. E-commerce is made simple and secure, whilst control of news management and email marketing becomes easy and efficient, with tools to keep track of how campaigns are performing.
Coupling this sleek, user friendly functionality with future-facing SEO (Search Engine Optimization) at the forefront of the design, Curve emerges as a veritable powerhouse of content management.
Contact us today to find out more about website design and taking control of your content with th CurveTM CMS.
If you need a bespoke development then our web partners at Phuse Media offer a wide range of web design and content management system services and would be happy to help you with any requirements you have.
Just a few years ago, if you needed a website built and didn't have the skills to do it yourself, there was only one choice available - hire a designer to do it for you. Today, thanks to the influx of DIY online site builders, more and more people are creating their own websites for less, and learning new skills that will help them to take their business from strength to strength. Or are they? Is it really that simple? Do website builders really give you the tools you need to create a stunning and truly engaging website, to stand out from your competitors and encourage repeat business?
Here we'll compare our content management systems with DIY website builders to show how they stack up side by side, and which option is best for your business.
We know. It's crass to bring up prices so early in the article, but when you're considering a website, cost is going to feature near the top of your list. Cost and functionality. Think about what you want to get from your website. If it's only to be temporary, or a one-page site, then a DIY site builder may be the best solution. Cheap, easy to use and containing basic features, most site builders are up for this job and will help you to get your site created and published quickly and easily.
On the other hand, if you are looking to promote your business with a number of pages, a product catalogue, testimonials, a blog and other online assets, a site builder may not be the best option in the long run. Site builders are fairly limited in their functionality, and you could be throwing good money after bad trying to create a website that does everything you need it to.
Site builders often offer you a number of pre-built template that you can then populate with your logo and content. In our experience, these templates usually limit you to where you can place your branding and content. Do you really want to compromise on design when your website needs to stand out from the crowd and wow your potential customers? Remember, you only get one chance to make that first impression so you need to make it count.
Another option is to use a CMS designed by our experts. The CurveTM CMS is a powerful and flexible content management system designed by developers with over 20 years experience in the industry. The Curve CMS can offer a wide range of options that you can control including:
View all the features the CurveTM CMS has to offer.
Another downside to many online site builder companies is their customer service is often lacking. Do you really want to be holding for hours when your website is down, and you're losing business? Do you really want to be told it's not possible when you need to add new components?
You really only get one shot at capturing the attention of your target audience. Our web partners at Phuse Media have the expertise to ensure this happens time and time again for you. They offer a personal one-to-one service is something you just don't get when you use a sitebuilder. Phuse will work closely with you to identify the areas of your website that are going to turn visitors into customers, as well as technologies that you may not have explored or thought of before. Then develop a content managed website tailored exactly to your business needs.
By choosing the CurveTM CMS system you'll not only get a great website, but also total control and expert advice and help from our team whenever you need it. When your website is one of your most valuable business assets, it makes sense to invest in the best possible team and system. Not only will you save time and money in the long run, but you'll have a website that is adaptable, manageable and which draws in business for many years to come.
Before you sign up with that DIY site builder, why not get in touch to see what we can do for you instead? We think you'll be very impressed.
Speak to us today to find out more about website design and taking control of your content with th CurveTM CMS. Our partners at Phuse Media offer a wide range of web design and content management system services and would be happy to help you with any requirements you have.
Wouldn't it be great if you could update your website yourself easily, quickly and without having to rely on a third party? With this level of access and control, you can keep your customers informed of special offers the moment they happen, update your blog, add product images and carry out the essential tasks that will attracting new visitors, and keep your customers coming back for more.
A Content Management System (CMS) gives you this control, allowing you to update any page, or to assign permissions to another member of your company to make updates. In short, a CMS is the perfect way to keep your website fresh, popular and most importantly, generating revenue.
At Curve, we offer our customers bespoke website content management systems, expert advice and the tools they need to manage their websites effectively. We've put together all the benefits of using a CMS in a handy list below, and we would be delighted to tell you more.
Updating existing pages and adding new content just got so much easier with a CMS. You no longer need to call your web design team or a copywriter to do this for you - although we can help when you need us - and with a little know-how you can publish your own content online at the click of a button.
A CMS that uses branded templates ensures consistency across your website and ensures easy navigation and recognition for your visitors.
Because using a CMS makes it so easy to publish content, you're more like to keep it fresh. It means the moment you have an idea you can write and publish it immediately - great for your blog and other pages you need to keep up to date.
Whether you have a retail site with an online catalogue of products, or you are selling a service, a CMS opens up new ways for you to communicate with your target audience. Tell them about special offers and discounts, show them product images, and give them blog posts that add real value to their lives. Fresh and enticing content will keep them coming back for more, and recommending you to others.
A good quality CMS can encourage teams to work more closely together, and to establish effective workflows. Better collaboration makes you more productive and more competitive overall.
Many CMS systems have a component that allows your customers to contact you directly instead of using email. This enables you to avoid delays in communication caused by clogged mailboxes, and to handle customer queries faster.
We saved the best ‘til last. Plain and simple, a CMS can save you money as well as time. Instead of paying somebody to publish your content and manage your website for you, a CMS puts you in total control and reduces your costs. You might wonder why we are talking ourselves out of this job, but the truth is we value customer satisfaction over profit. In fact, if our customers are happy the profits look after themselves - something you will also find by adopting one of our CMS systems.
Speak to us
today to find out more about website design and taking control of your content
with a custom CMS. Our web design partners at Phuse Media would be happy to help you with any requirements you have; they offer bespoke web design and content managed solutions and would be delighted to help.